L.YUNJIA Brand Story

L.YUNJIA, an independent brand imbued with the personality and thoughts of its designer, was founded in 2015 in the United Kingdom. The brand’s inception stems from the inner desire of designer Yunjia to express personal life experiences and reflections through clothing. When she combined her name with the brand, she also infused her own thoughts and personality into it. Therefore, each L.YUNJIA collection carries a profound reflection on the current state of society.

Graduating from the London College of Fashion with a degree in women’s fashion design, Yunjia interned at several renowned independent designer studios in the UK. When recalling the reasons for choosing a career in fashion design, she remembered her boundless love for clothing design since childhood. From the experience of making dresses for dolls as a child to becoming the founder of a brand today, all of this may well be the starting point of her dreams.

Yunjia may appear bold and outspoken, but deep down, she harbors a determination and refusal to accept defeat. In an era dominated by fast-fashion brands, her adherence to quality and craftsmanship implies a price that few can imagine. She is an independent and mature woman, treating every task with the spirit of a craftsman. Her creations are both firm and delicate, blending the “tough” with a hint of “softness.” In her view, an independent woman is not a stubborn “tomboy,” but rather someone who embodies independence in her thoughts.

Building and developing a brand is a long and arduous process. Due to the initial inability to establish a complete team, Yunjia had to shoulder various tasks alone. She admits that this process is full of challenges, and she has even tasted the bitterness of failure. However, as an idealist, she firmly believes that with each step forward and each obstacle overcome, everything will gradually become smoother. She believes in a wonderful balance that exists in every corner of the world, driving her to draw strength from past setbacks and continue to move forward steadfastly with the L.YUNJIA brand.

Meanwhile, Yunjia longs for a “gathering” of different professionals, hoping that the brand can become a true conglomerate with a rich soul. She looks forward to collaborating with more people from different fields, injecting fresh vitality and creativity into L.YUNJIA, and making the brand a shining jewel in the fashion industry.